SEO Analytics

# Search Engine Optimisation and Analytics

E-Tech Services is your No. 1 online promotion, publication, networking, marketing and performance optimization service provider for your businesses and organizations. If you are a business, an organization or a person needing an online presence and wish to bring your business or organization online, reach the wider public, place your business on the internet and go global so that people know you and can find you worldwide, then E-Tech Services are for you.

E-Tech Services has supported several of its clients in meeting their search engine optimization and positioning needs for their websites and has proposed profitable and successful campaign strategies. Our goal is to meet your SEO needs thoroughly and professionally.

For any particular project, we recommend the following premodial SEO strategies, all of which will help improve the websites current search placement positioning. These are some key factors, which focus on the following areas.

- Firstly, to identify and capture targeted traffic through comprehensive keyword research. This will enable highly targeted, relevant quality visitors for your website
- Secondly, to improve search placement positioning through means of specific optimization strategies and methods. All of which will be white hat, and within the guidelines of major search engines
- To enhance customer awareness about your business and increase revenue through potential sales derived from the website.
- Provide the management of your business site with a professional, search engine friendly website that functions as a direct interface between themselves and their customers.
- Develop systems that allow direct contact between potential customers through web based enquiry forms and lead capture systems, including building customer lists and email autoresponders

## BENEFITS

Internet marketing is niche targeted. You can target your marketing to a particular demographics or location.

- Increased visibility among target audiences
  SEO is a process focused upon reaching core groups of your target markets by offering information specifically tailored to their needs.
- Connect with motivated prospects
  SEO is one of the few marketing strategies where your targeted audiences are actively engaged in the process of seeking information about organizations just like yours.
- Increased brand recognition & identity
  By delivering content that is relevant and easily accessible to consumers, your organizational identity becomes better associated with your mission and core competencies though increased public exposure.
- Goal-driven
  The SEO process is built around achieving your organization’s strategic marketing and outreach goals, whatever they may be.
- Flexibility
  With SEO, it is possible to customize a number of targeted campaigns to reach diverse audiences as organizational needs evolve.
- Measurable results
  SEO is one of the few marketing strategies where it is easy to quantify the results of your efforts by analyzing search engine position reports, site statistics, visitor conversion rates and other key indicators.

## SEO PLANNING AND STRATEGY

To really make your web marketing campaign a huge success, E-Tech Services needs to develop a deep understanding of your business and what your business objectives are. This understanding process provides critical business intelligence aimed around what’s happening in your industry.
We will focus on and do the following:

- Website Audit
  In order to get a clear picture of what is specifically needed for your website to achieve improved natural rankings, a website audit is necessary. This provides a clear roadmap for success and an overall search engine optimization plan of action. The website audit specifically addresses the current factors that determine the clients’ natural ranking and what needs to be done to improve.
- Key-phrase Research
  As in Pay-Per-Click (PPC) campaigns, it is essential to define a list of relevant keywords that will generate the highest quality traffic when the site is optimized for those specific words and phrases. The key with search engine optimization is how the keywords are used to generate traffic. Factors such as keyword density on individual web pages can make a major difference wherein the page must include lots of keywords, but not too many that Google’s algorithms will consider it less relevant or “keyword stuffed”.
- Idex Inclusion And Coverage
  The Google & Yahoo! XML sitemaps tell the search engines which pages are most vital to your search engine marketing campaign. We create and adjust the required areas inside the sitemaps to make sure that your sites most important pages are given the correct prominence. In addition, we will take active steps in troubleshooting and monitoring your website with Google Webmaster Tools console. This permits us to accurately identify and track your back-links, link recognition, damaged links and indexing speeds; as reported by Google.
- On-page Optimisation
  We will make the required changes to your site by incorporating your selected keywords into existing internet pages, or new pages and changing the keyword saturation and density (2-3%) needed to achieve top 10 rankings, modifying and optimizing the most vital areas in your site's source code, making and implementing server level adjustments to guarantee your site is search engine friendly.
- Link Building
  One of the hardest parts of web marketing is building link recognition. Obtaining massive numbers of relevant "referral links" has become one of the central focuses of today's web marketing strategy. The ideal mixture of link building options will be selected to craft a customized link plan made for long run ROI and high ranking results.
- Social Media Marketing
  Social Media Marketing is designed to help companies create a brand, drive targeted traffic, market their products and services and manage their online reputation through other means than search engines. Some tactical methods include. The list below serves as a general outline to illustrate the various media channels, involved with Social Media Marketing. In practice, this matrix becomes a living document, reflecting a customized set of dynamic tactical strategies to engage and convert your audience. Each monthly plan includes specified hours of social media marketing. The direction and strategy of social media are unique for every organization

## DESIRED RESULTS

Based on the preliminary assessment, we believe that the following improvements are possible, and should achieve the business results that your website needs to justify the effort:

- The integral improvement of Search Engine Optimization performance on your website
- At least 65% of the target keywords will rank on the first three pages of the Google or Yahoo nature search result.
- An obvious increase in traffic from Nature search listings

As noted in our discussion of strategy, additional opportunities may be made by enhancing the usability of the Website itself. E-Tech Services will assist [clients business name here] in developing a final strategy that balances all of the opportunities against the available budget.

## Timeline

The project will be executed in this timeline: During the first phase, we will work with you to develop strategy and implement key changes that will deliver immediate results on your website and enable the success of the second phase. Once the initial campaign setup is complete, the team from E-Tech Services will work with you and your staff to refine the strategy, improve results further, and conduct training with key staff to allow your business to take over the routine maintenance and management of the campaign. Since search engines index/re-index the optimized site in 4-12 weeks. Some search engines like Google crawl your site more frequently if your Page Rank is higher. Realistically, you can expect to see results starting 4-6 weeks after submission. Indexing, re-indexing shuffle also takes some time to settle down. Total time; 3months.

## Cost

The full pricing will be dependent on the features and full dept of the SEO Campaign. This depends on the finished product you desire as well as your budget. See our affordable pricing categories

When it comes to developing websites, you'll find our ability is second to none. We are an experienced agency which has been producing internet websites for over 2 years. We have proven technical ability, an excellent understanding of the internet and a flair for creative thinking. We are positive that we can design the solution best suited to your businesses needs.

We would like you to discuss your budget with us, we will assist you develop a custom solution that fits into your budget.

These are just a few of our Job done both locally and Internationally.

We are extremely excited about this project and look forward working with you!

Should you require details on any technical issue; don’t hesitate to call us or send a mail

We are here to help your business growth!

Be Remarkable!

Director

Elvis Ngwania Ajeh

Your Company/Organisation Management System Is Just a Phone Call Away.

Call Us Now! Or Send us an Email